Post by account_disabled on Oct 21, 2023 8:44:00 GMT
The basic form of content customization in e-mail marketing is a direct response to the user by using personal data, such as the customer's name. Another form is the ability to adapt the offer to the user's current behavior or preferences. It is worth noting that the more tailored the message to the recipient, the greater the chances of gaining his interest.
Ad influencing specific reactions - clicking on a link, opening an offer or other (personalization of e-mail messages increases the Open Rate by 29% and CTR by 41% ). Read also: Personalization – a guide for phone number list beginners. A catchy and/or personalized message title The title is the first element that the recipient of the message will see. Therefore, it should not only be specific and convincing.
but also written in such a way that it encourages people to open the e-mail, by adding information that will be expanded in the content of the message. There is also a technique of asking a question in the subject line, the answer to which will be found after opening the email. The ability to use personalization in the subject line of the message will significantly impact OR.Therefore, it is worth using a dynamically entered user name - he will be directly interested in the message addressed directly to him.
Ad influencing specific reactions - clicking on a link, opening an offer or other (personalization of e-mail messages increases the Open Rate by 29% and CTR by 41% ). Read also: Personalization – a guide for phone number list beginners. A catchy and/or personalized message title The title is the first element that the recipient of the message will see. Therefore, it should not only be specific and convincing.
but also written in such a way that it encourages people to open the e-mail, by adding information that will be expanded in the content of the message. There is also a technique of asking a question in the subject line, the answer to which will be found after opening the email. The ability to use personalization in the subject line of the message will significantly impact OR.Therefore, it is worth using a dynamically entered user name - he will be directly interested in the message addressed directly to him.