Post by jnowrin9 on May 2, 2024 6:05:10 GMT
Due to their very nature and their notification purpose, transactional messages are those that each year record the highest absolute values for openings, clicks and interactions , as confirmed by the same data from the latest editions of the Statistical Observatory : Given their strong relevance, it is not surprising that they are among the messages with the highest engagement potential , with rates ranging between 20% and 50% for approximately 32% of companies (according to the SparkPost report ).
The main types of transactional emails Welcome email Welcome emails Georgia WhatsApp Number List are the business card with which a brand presents itself to the user and are the type of transactional email most used by companies, as a tool to achieve various purposes : create brand awareness by inserting the Unique Value Proposition of your brand or a list of your best-selling products do education , anticipating sending a subsequent series of onboarding emails facilitate conversions by offering welcome promotions increase sales , through upselling and cross-selling strategies build a quality database , through the double opt-in registration method and by sending an address confirmation request Usage scenarios by industry in Retail they are used as a showcase to provide a preview of flagship products or as an opportunity to facilitate sales by offering discount codes. in the SaaS field they are an excellent tool for providing education and illustrating the functionality of a software or platform.
In non-profits they serve to detail the mission and values of the organization , convey the brand identity and create an initial relationship with the user . Email confirming order and shipment This type includes all those purchase confirmation, order receipt and shipping notification messages that reach the user at one of the moments in which he is most receptive, i.e. after finalizing a purchase, thus recording opening rates of up to 42%. .51% and interaction of 18.27% (Source: Remarkety). They therefore represent an excellent weapon for relaunching or integrating the offer and increasing the chances of sales with referral marketing strategies, as in this case: Usage scenarios by industry Retail is the sector that makes the most extensive use of this typology, due to the very nature of these messages Travel uses them both to confirm the booking and to relaunch the offer (additional insurance policies, upgrades to travel conditions, etc. ) Food & Beverage has made order confirmations and shipment initiation one of the best performing shipments of 2020, thanks to the explosion of the delivery phenomenon in non-profit organizations , however, a simple email confirming a donation can become a tool to consolidate the trust placed by the donor. Cart recovery email According to Statista, the cart abandonment rate reached 88% during 2020: almost 9 out of 10 people were interested in products without completing the purchase.
The main types of transactional emails Welcome email Welcome emails Georgia WhatsApp Number List are the business card with which a brand presents itself to the user and are the type of transactional email most used by companies, as a tool to achieve various purposes : create brand awareness by inserting the Unique Value Proposition of your brand or a list of your best-selling products do education , anticipating sending a subsequent series of onboarding emails facilitate conversions by offering welcome promotions increase sales , through upselling and cross-selling strategies build a quality database , through the double opt-in registration method and by sending an address confirmation request Usage scenarios by industry in Retail they are used as a showcase to provide a preview of flagship products or as an opportunity to facilitate sales by offering discount codes. in the SaaS field they are an excellent tool for providing education and illustrating the functionality of a software or platform.
In non-profits they serve to detail the mission and values of the organization , convey the brand identity and create an initial relationship with the user . Email confirming order and shipment This type includes all those purchase confirmation, order receipt and shipping notification messages that reach the user at one of the moments in which he is most receptive, i.e. after finalizing a purchase, thus recording opening rates of up to 42%. .51% and interaction of 18.27% (Source: Remarkety). They therefore represent an excellent weapon for relaunching or integrating the offer and increasing the chances of sales with referral marketing strategies, as in this case: Usage scenarios by industry Retail is the sector that makes the most extensive use of this typology, due to the very nature of these messages Travel uses them both to confirm the booking and to relaunch the offer (additional insurance policies, upgrades to travel conditions, etc. ) Food & Beverage has made order confirmations and shipment initiation one of the best performing shipments of 2020, thanks to the explosion of the delivery phenomenon in non-profit organizations , however, a simple email confirming a donation can become a tool to consolidate the trust placed by the donor. Cart recovery email According to Statista, the cart abandonment rate reached 88% during 2020: almost 9 out of 10 people were interested in products without completing the purchase.