Post by account_disabled on Mar 5, 2024 3:39:23 GMT
Premise. The period of crisis calls for innovation and change, and this is what is happening today too. Many companies have emerged from the torpor of well-being and have realized (and if they haven't done so yet, they will soon do so) that they are technologically backward. And now they are in a hurry to keep up. The chapters in this article: The concept of service, between marketing and digital marketing Analyze your business processes before opening an e-commerce site What to do before opening an online store Building an e-commerce site: the strategy behind it all Is interaction between online and offline possible? Attract more customers with radio, TV, print and digital media > Opening an online shop may seem simple but it is a fairly complex process (depending on the size of the site you want to build) that should not be underestimated.
To all intents and purposes, in management Hong Kong Telegram Number Data logic, opening an online store is like opening a physical store: warehouse, management of products, promotions and customers, communication. Obviously there are specificities, truly differentiating points, such as the platform, shipping and return policies. In my opinion, these last 3 are what makes an e-commerce site a true e-commerce site. I'll explain. The concept of service, between marketing and digital marketing Today, the big players have accustomed us consumers to very high standards in terms of service: the various Amazon and Yoox guarantee high customer service standards and have consequently raised the bar for all potential competitors. Personally, when I have to buy something that I can wait for the next day, the first thing I do is search on Amazon.
I mean, I don't even start looking elsewhere. And I'll tell you more. When I started a few years ago, my boxing teacher told me to go on eBay and buy gloves but rather than bother creating an account and buying in an environment that was fundamentally unknown to me, I preferred to spend about 15% more on Amazon. Obviously we are still talking about a few euros, but the concept is quite indicative. I was saying. The big names in ecommerce have had to adapt to the digital world , exactly as the big retailers have structured themselves for the real world: habits are an issue that comes heavily into play when I have to buy something both online and in a store.
To all intents and purposes, in management Hong Kong Telegram Number Data logic, opening an online store is like opening a physical store: warehouse, management of products, promotions and customers, communication. Obviously there are specificities, truly differentiating points, such as the platform, shipping and return policies. In my opinion, these last 3 are what makes an e-commerce site a true e-commerce site. I'll explain. The concept of service, between marketing and digital marketing Today, the big players have accustomed us consumers to very high standards in terms of service: the various Amazon and Yoox guarantee high customer service standards and have consequently raised the bar for all potential competitors. Personally, when I have to buy something that I can wait for the next day, the first thing I do is search on Amazon.
I mean, I don't even start looking elsewhere. And I'll tell you more. When I started a few years ago, my boxing teacher told me to go on eBay and buy gloves but rather than bother creating an account and buying in an environment that was fundamentally unknown to me, I preferred to spend about 15% more on Amazon. Obviously we are still talking about a few euros, but the concept is quite indicative. I was saying. The big names in ecommerce have had to adapt to the digital world , exactly as the big retailers have structured themselves for the real world: habits are an issue that comes heavily into play when I have to buy something both online and in a store.