Post by sakibkhan50 on Feb 27, 2024 5:17:38 GMT
In this article we will delve into the most important pillars that concern the relaunch of the Tassoni brand. The history of Tassoni During the 18th century in Salò the Bondoni family began these natural cedar-based distillates in their own laboratory-shop. In 1868 ownership passed to Marquis Nicola Tassoni, who gave the brand its current name. In 1884 Paolo Amadei acquired it. In 1921 the Tassoni Cedrata Syrup was created to be mixed with water. But it was during the 1950s that, with the spread of carbonated drinks , Cedrata Tassoni as we know it today was born.
During the 70s the brand invested heavily in advertising, entering the Italian imagination thanks Ecuador Mobile Number List to the Carosello commercial with the Mina jingle. Click here to see the video In 2021 Tassoni was acquired by the Lunelli Group and in 2023 its repositioning campaign began. 230 years have passed and yet the secret recipe handed down over the years, the logo and the palette, the unmistakable taste and the quality raw materials, the sustainable and Made in Italy production chain have never changed. Tassoni is a brand that has managed to make inroads into the collective imagination of many, many consumers.
A success that lasts over time and which, year after year, has led Tassoni to create a deep relationship with its customers and position itself as a symbol of the ' Italian luxury soft drink ': 180 ml of pure freshness enclosed in a bottle with an unmistakable design that it recalls the peel of the cedar and enhances its golden color. Now is the time for a New Era To celebrate the 230th anniversary, Tassoni, currently led by the Lunelli Group, has communicated its desire to reach new targets by offering a more refined and alternative beverage experience, in the name of Italianness. The advertising campaign will be on air during the summer with the claim "the luxury of daring"
During the 70s the brand invested heavily in advertising, entering the Italian imagination thanks Ecuador Mobile Number List to the Carosello commercial with the Mina jingle. Click here to see the video In 2021 Tassoni was acquired by the Lunelli Group and in 2023 its repositioning campaign began. 230 years have passed and yet the secret recipe handed down over the years, the logo and the palette, the unmistakable taste and the quality raw materials, the sustainable and Made in Italy production chain have never changed. Tassoni is a brand that has managed to make inroads into the collective imagination of many, many consumers.
A success that lasts over time and which, year after year, has led Tassoni to create a deep relationship with its customers and position itself as a symbol of the ' Italian luxury soft drink ': 180 ml of pure freshness enclosed in a bottle with an unmistakable design that it recalls the peel of the cedar and enhances its golden color. Now is the time for a New Era To celebrate the 230th anniversary, Tassoni, currently led by the Lunelli Group, has communicated its desire to reach new targets by offering a more refined and alternative beverage experience, in the name of Italianness. The advertising campaign will be on air during the summer with the claim "the luxury of daring"