Post by sakibkhan49 on Feb 25, 2024 6:45:59 GMT
Have you seen social media clogged with memes about LIDL shoes in recent days? If the answer is no, perhaps you were already queuing in front of the first LIDL nearby, concentrating on winning the coveted pair of yellow, red and blue sneakers! In Italy, the LIDL shoe craze has been a state affair since November 16th, the day on which the limited edition LIDL Fan Collection also arrived in our country. Torrents of words have already been written on the subject: marketing experts, bloggers, national newspapers, local editorial offices and fashion magazines have had their say. He memed about everyone. Resellers are reselling them online at 4-figure prices. Yes, you understood correctly: we are talking about LIDL shoes at 13 euros , 12.99 to be precise. How could that happen? Why have simple discount sneakers become a must-have? Here is the story of the strangest marketing case of 2020. Or rather, here is yet another version! LIDL story shoes from July to November 16th In July 2020 LIDL launches its branded collection of sneakers, slippers, t-shirts and socks in some European countries such as Germany, France and Belgium. The German hard discounter offers it in a limited edition just like the big fashion brands do. Since few people manage to get the Fan Collection in stores, online reselling starts immediately.
On eBay the price of LIDL shoes fluctuates between 100 and 1000 euros, and there are even those who bought them for 2700 euros. The news is spreading across the web and in Italy the volume of chatter on social media is rising. Why not us and yes in France? Suddenly everyone goes crazy for LIDL shoes and there's a rush to the funniest meme to represent these bizarre multicolored sneakers as an authentic object of desire. LIDL Italia echoes the playful mood and responds to meme with meme then, shortly before the launch, increases the public's anticipation. An impatient wait to say the least. Take a look at this graph from Google Trends: on November 15th LIDL shoes soar, grow again on the day of launch - i.e. November 16th - and reach the top on the 17th. shoes-lidl-google-trends But what is the situation on the roads on Chinese UK Phone Number List November 16th? Endless queues in front of over 660 points of sale across the country, people arrive at 7.30 in the morning! There are mainly very young and young people, but also middle-aged and even elderly people (perhaps intrigued by the opportunity for reselling?).
Everyone is challenging COVID, even if the last iPhone 12 Pro on the face of the earth was at stake. By lunchtime the shoes are sold out and only a few terry socks, slippers and t-shirts remain on the shelves. And for the poor… er, unlucky ones who missed the opportunity, all they have to do is try online. LIDL shoes selling like hot cakes: 5 good reasons why it happened A paradoxical juxtaposition If saying the words LIDL and fashion in the same sentence makes you raise an eyebrow or perhaps laugh, that's exactly the point. When LIDL approaches the clothing sector and positions itself as trendy-friendly, it creates a huge media trend that raises the hype, i.e. the public's expectation around its products. Why? Because it is absurd, illogical and paradoxical that a "proletarian" chain of stores approaches fashion. Or at least it was until yesterday. Now let's think for a moment about the clothing items from this already famous collection. Without arguing about their beauty (or ugliness), can we perhaps say that they are out of fashion? Upon closer inspection, the yellow, red and blue sneakers are reminiscent of 90s sneakers but also of the chunky shoes adored by very young people. Then does the craze for rubber slippers worn with terry socks, especially by celebrities, mean anything to you? Let's refresh our memories!
On eBay the price of LIDL shoes fluctuates between 100 and 1000 euros, and there are even those who bought them for 2700 euros. The news is spreading across the web and in Italy the volume of chatter on social media is rising. Why not us and yes in France? Suddenly everyone goes crazy for LIDL shoes and there's a rush to the funniest meme to represent these bizarre multicolored sneakers as an authentic object of desire. LIDL Italia echoes the playful mood and responds to meme with meme then, shortly before the launch, increases the public's anticipation. An impatient wait to say the least. Take a look at this graph from Google Trends: on November 15th LIDL shoes soar, grow again on the day of launch - i.e. November 16th - and reach the top on the 17th. shoes-lidl-google-trends But what is the situation on the roads on Chinese UK Phone Number List November 16th? Endless queues in front of over 660 points of sale across the country, people arrive at 7.30 in the morning! There are mainly very young and young people, but also middle-aged and even elderly people (perhaps intrigued by the opportunity for reselling?).
Everyone is challenging COVID, even if the last iPhone 12 Pro on the face of the earth was at stake. By lunchtime the shoes are sold out and only a few terry socks, slippers and t-shirts remain on the shelves. And for the poor… er, unlucky ones who missed the opportunity, all they have to do is try online. LIDL shoes selling like hot cakes: 5 good reasons why it happened A paradoxical juxtaposition If saying the words LIDL and fashion in the same sentence makes you raise an eyebrow or perhaps laugh, that's exactly the point. When LIDL approaches the clothing sector and positions itself as trendy-friendly, it creates a huge media trend that raises the hype, i.e. the public's expectation around its products. Why? Because it is absurd, illogical and paradoxical that a "proletarian" chain of stores approaches fashion. Or at least it was until yesterday. Now let's think for a moment about the clothing items from this already famous collection. Without arguing about their beauty (or ugliness), can we perhaps say that they are out of fashion? Upon closer inspection, the yellow, red and blue sneakers are reminiscent of 90s sneakers but also of the chunky shoes adored by very young people. Then does the craze for rubber slippers worn with terry socks, especially by celebrities, mean anything to you? Let's refresh our memories!