Post by sakibkhan47 on Feb 22, 2024 8:20:09 GMT
Don't feel like reading? Try listening to the article in audio mode🎧 Voiced by Amazon Polly If you are a marketer looking for inspiration, these 5 TV series on marketing could offer you interesting ideas, make you reflect and make you recognize situations very close to those you experience daily in the workplace. Let's start! Mad Men This list can only start by quoting Mad Men . Set in 1960s New York , it offers a faithful representation of work in an advertising agency, Sterling & Cooper , with particular attention to the role of the agency's creative director, Don Draper , known for his charisma and talent as a he. “Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is a new car, it is freeing yourself from fear, it is a billboard that catches your eye and shouts out loud that whatever you do is well done, and that you are ok.” The series offers an interesting perspective on the world of marketing and communications of the time , showing how the advertising industry was closely linked to society, culture and politics.
In Mad Men, real brands are also mentioned for which the agency creates real advertisements. Here Croatia WhatsApp Number is an example: Marketing TV series MadMen American Airlines American Airlines advertisement on the show Mad Men American Airlines marketing TV series American Airlines advertisement in the 1960s From the TV series to reality: the marketing of Mad Men What if we told you that a campaign created by Don Draper didn't just remain in the TV series but became reality? Heinz chose to create a campaign that we see in the sixth season of Mad Men . Given the strength of the brand and associations in the consumer's mind, the ad only featured effective copy, “Pass the Heinz ,” and a visual of a plate of chips, a steak and a hamburger. Without presenting the product. Mad Men Heinz crisps Mad Men Heinz Steak Mad Men Heinz burgers Why should you definitely watch this series? Because it highlights the importance of creative thinking and innovation in the field of advertising, as well as some pillars of communication, such as branding and storytelling techniques that are still widely used today.
The Crazy Ones We move to Chicago, for the sitcom that follows the events of Simon Roberts , the eccentric owner of an advertising agency. Starring Robin Williams and Sarah Michelle Gellar, the series ironically shows the creative process behind the creation of an advertising campaign. But not only; the different roles within the agency are also shown , from the creatives always looking for new ideas, to the account managers, responsible for customer relations and project management, to the technicians. The series highlights two completely opposite working approaches , embodied by father Simon and daughter Sydney. Differences that emerge above all in relationships with important customers. Here too we come into contact with real brands: in the pilot, the agency is dealing with the
In Mad Men, real brands are also mentioned for which the agency creates real advertisements. Here Croatia WhatsApp Number is an example: Marketing TV series MadMen American Airlines American Airlines advertisement on the show Mad Men American Airlines marketing TV series American Airlines advertisement in the 1960s From the TV series to reality: the marketing of Mad Men What if we told you that a campaign created by Don Draper didn't just remain in the TV series but became reality? Heinz chose to create a campaign that we see in the sixth season of Mad Men . Given the strength of the brand and associations in the consumer's mind, the ad only featured effective copy, “Pass the Heinz ,” and a visual of a plate of chips, a steak and a hamburger. Without presenting the product. Mad Men Heinz crisps Mad Men Heinz Steak Mad Men Heinz burgers Why should you definitely watch this series? Because it highlights the importance of creative thinking and innovation in the field of advertising, as well as some pillars of communication, such as branding and storytelling techniques that are still widely used today.
The Crazy Ones We move to Chicago, for the sitcom that follows the events of Simon Roberts , the eccentric owner of an advertising agency. Starring Robin Williams and Sarah Michelle Gellar, the series ironically shows the creative process behind the creation of an advertising campaign. But not only; the different roles within the agency are also shown , from the creatives always looking for new ideas, to the account managers, responsible for customer relations and project management, to the technicians. The series highlights two completely opposite working approaches , embodied by father Simon and daughter Sydney. Differences that emerge above all in relationships with important customers. Here too we come into contact with real brands: in the pilot, the agency is dealing with the