Post by account_disabled on Feb 18, 2024 4:00:30 GMT
That way, we’d still have the human outreach to fresher leads, and it would give the API feed enough time to update the lead information overnight before we started automating the questionnaire emails. Eliminate more than 90% of the post-qualification check-ins and touch-base emails our reps were sending by creating a dynamic nurture track to all sales-qualified leads. Free up reps to be able to respond within an hour to all incoming leads during business hours to boost our verification rates. Marketing Automation - Results The Results After about 6 months of building the API, implementing the software, and creating our nurture tracks, we were finally able to go live with our vision (we went with Pardot and use their professional edition for $1,000/month).
The results were better than we could have hoped for: 94% Reduction Buy TG Database in Average Response Time: Our reps’ average response time for new, incoming leads dropped to well under an hour. We experimented with different response times, and found that if we could call the person within 5 minutes of submitting the lead, we were most likely to get the buyer on the phone. Even though we couldn’t get all prospects on the phone within 5 minutes, if you compared the now 45-50 minute average to the nearly 18 hours it took on average before marketing automation, that’s a 94% decrease in response time! Quadrupled the Qualification Rate: From Q1 to Q3 of 2012 (the period before we had fully implemented the marketing automation nurture emails), we averaged an 11% sales .
Looking over the same timeframe in 2013 to account for seasonality, we averaged a 40% sales qualification rate. Maintained Close Rate to Create 4X in Sales: Despite automating many of our lead qualification tactics, the quality of our leads did not suffer. In fact, close rates remained exactly the same year over year. So despite the greater volume of leads we were able to qualify with the help of automation, it did not cause the purchase rate to decrease at all, thereby yielding a nearly 4x increase in lead sales. Hopefully you can take this example and use it to make the case for what marketing automation could do for your bottom line.
The results were better than we could have hoped for: 94% Reduction Buy TG Database in Average Response Time: Our reps’ average response time for new, incoming leads dropped to well under an hour. We experimented with different response times, and found that if we could call the person within 5 minutes of submitting the lead, we were most likely to get the buyer on the phone. Even though we couldn’t get all prospects on the phone within 5 minutes, if you compared the now 45-50 minute average to the nearly 18 hours it took on average before marketing automation, that’s a 94% decrease in response time! Quadrupled the Qualification Rate: From Q1 to Q3 of 2012 (the period before we had fully implemented the marketing automation nurture emails), we averaged an 11% sales .
Looking over the same timeframe in 2013 to account for seasonality, we averaged a 40% sales qualification rate. Maintained Close Rate to Create 4X in Sales: Despite automating many of our lead qualification tactics, the quality of our leads did not suffer. In fact, close rates remained exactly the same year over year. So despite the greater volume of leads we were able to qualify with the help of automation, it did not cause the purchase rate to decrease at all, thereby yielding a nearly 4x increase in lead sales. Hopefully you can take this example and use it to make the case for what marketing automation could do for your bottom line.