Post by samsparrow74 on Feb 15, 2024 10:34:09 GMT
MMA Spain announces the Jury of the Third Edition in Spain of the International MMA Awards , Smarties 2019, the only ones in the world dedicated exclusively to mobile marketing, which pays tribute to the innovation, creativity and success of the work developed in campaigns where mobility is an integral part of the strategy. Aimed at marketing professionals, agencies and advertisers , the MMA Smarties awards recognize the best marketing campaigns and actions , in which the mobile is the protagonist, and that have been active in the market between June 2018 and June 2019 , having achieved outstanding performance in the following aspects: strategy, execution, creativity and results.
The Jury of this third edition is made up of: – Blanca Pérez-Sauquillo , Deputy Deputy Director of Marketing at TurEspaña – Iván Burgos ; Porsche Connected Car Manager – Javier Pérez Parra , Advertising Taiwan Phone Number List Director of La Razón – Mariano Casares , Director of Advertising and Image of Bankia – Miguel Madrid , Chief Digital Officer of the Henneo Communication Group – Paloma Cabrera , Director of Marketing and Communication at Accenture – Raúl Álvarez Barrera , Senior Director Global Digital Experience of Radisson Hotel Group – Sergio Palomino , CEO and Chief Creative Officer of the Manifesto Advertising agency The Jury meets this September to nominate and select the winners in the existing categories . Later, the short list of those selected will be published for the awards that will be presented at a ceremony in the month of November.
The assessment criteria are based on four sections : strategy, creativity, execution and impact on the business. There are 24 categories that are within three blocks: Marketing, Media & Technology. MARKETING 1. Brand Awareness 2. Lead Generation/Direct Response/Conversions 3. Product/Services Launch 4. Promotion 5. Relationship Building/CRM 6. Social Impact/Not for profit HALF 1. Cross Media 2.Cross Mobile Integration 3. Mobile Gaming, gamification & eSports 4.Messaging 5.Mobile App 6. Mobile Native 7.Mobile Search 8. MobileSocial 9. Mobile Website TECHNOLOGY 1. Innovation 2. Location based services & targeting 3. Mobile payments/commerce 4.Mobile video 5. VR/AR 6. 360º degree video 7.Mobile audio 8. IoT – products in market 9. IoT – Products in prototype/incubator stage press note.
The Jury of this third edition is made up of: – Blanca Pérez-Sauquillo , Deputy Deputy Director of Marketing at TurEspaña – Iván Burgos ; Porsche Connected Car Manager – Javier Pérez Parra , Advertising Taiwan Phone Number List Director of La Razón – Mariano Casares , Director of Advertising and Image of Bankia – Miguel Madrid , Chief Digital Officer of the Henneo Communication Group – Paloma Cabrera , Director of Marketing and Communication at Accenture – Raúl Álvarez Barrera , Senior Director Global Digital Experience of Radisson Hotel Group – Sergio Palomino , CEO and Chief Creative Officer of the Manifesto Advertising agency The Jury meets this September to nominate and select the winners in the existing categories . Later, the short list of those selected will be published for the awards that will be presented at a ceremony in the month of November.
The assessment criteria are based on four sections : strategy, creativity, execution and impact on the business. There are 24 categories that are within three blocks: Marketing, Media & Technology. MARKETING 1. Brand Awareness 2. Lead Generation/Direct Response/Conversions 3. Product/Services Launch 4. Promotion 5. Relationship Building/CRM 6. Social Impact/Not for profit HALF 1. Cross Media 2.Cross Mobile Integration 3. Mobile Gaming, gamification & eSports 4.Messaging 5.Mobile App 6. Mobile Native 7.Mobile Search 8. MobileSocial 9. Mobile Website TECHNOLOGY 1. Innovation 2. Location based services & targeting 3. Mobile payments/commerce 4.Mobile video 5. VR/AR 6. 360º degree video 7.Mobile audio 8. IoT – products in market 9. IoT – Products in prototype/incubator stage press note.