Post by samsparrow74 on Feb 15, 2024 9:54:57 GMT
On September 12, the presentation of the Google All On Board award was held at the Madrid Engineering Institute , an award aimed at recognizing agencies with the best digital capabilities. With almost 50 candidates presented according to the organization and five finalists, Starcom Spain won the only trophy of the gala. The “War Room” initiative , which the agency launched for the launch of Samsung Galaxy S10, achieved the distinction of best integration of digital specialists. Representing Starcom Spain, Miguel López-Guzmán, Head of Digital at Starcom Spain and Arantza Unsain, Performance Brand Manager at Publicis One Team Samsung, collected the trophy, which they later shared with the entire team.
In February, Starcom Spain announced the launch of this new way to activate and optimize the most challenging digital campaigns : War Rooms. This technique consists of integrating, during the days Jordan Phone Number List that the activation lasts, the different digital specialists of the agency, the Publicis Groupe Practices, the advertiser itself and the most important technological partners. In this way, with planners, programmatic traders, SEM and social experts, traffickers, etc., sharing physical space, processes are shortened and the effectiveness of campaigns is improved . In the case of the launch of Samsung Galaxy S10, the War Room managed to break the online sales record and reduce coordination and decision-making times by more than 30%.
Starcom is already preparing new War Rooms for other campaigns and advertisers of the agency. People who have recently gotten married or who say they will get married in the next 12 months subscribe to more personal finance products than the rest of the online population , according to data from Wavemaker 's LIVE Panel . Specifically, this study of online consumers, carried out in 49 countries, shows that this target (8.7% of the sample) purchases insurance (car, home or life) eight points above the global average, or opens accounts in banks fifteen points above the global average. Newlyweds or those on the verge of marriage also purchase credit cards thirteen points above the global average (45% of those surveyed compared to 32%), personal loans thirteen points above the average and mortgages eleven points above the average (25% versus 14%).
In February, Starcom Spain announced the launch of this new way to activate and optimize the most challenging digital campaigns : War Rooms. This technique consists of integrating, during the days Jordan Phone Number List that the activation lasts, the different digital specialists of the agency, the Publicis Groupe Practices, the advertiser itself and the most important technological partners. In this way, with planners, programmatic traders, SEM and social experts, traffickers, etc., sharing physical space, processes are shortened and the effectiveness of campaigns is improved . In the case of the launch of Samsung Galaxy S10, the War Room managed to break the online sales record and reduce coordination and decision-making times by more than 30%.
Starcom is already preparing new War Rooms for other campaigns and advertisers of the agency. People who have recently gotten married or who say they will get married in the next 12 months subscribe to more personal finance products than the rest of the online population , according to data from Wavemaker 's LIVE Panel . Specifically, this study of online consumers, carried out in 49 countries, shows that this target (8.7% of the sample) purchases insurance (car, home or life) eight points above the global average, or opens accounts in banks fifteen points above the global average. Newlyweds or those on the verge of marriage also purchase credit cards thirteen points above the global average (45% of those surveyed compared to 32%), personal loans thirteen points above the average and mortgages eleven points above the average (25% versus 14%).