Post by account_disabled on Jan 22, 2024 6:59:02 GMT
After 2 months of promotion with the help of our specialists, the Bedroom online store increased income through the “Cart” on the website by 72.21%. The number of transactions increased by 81.42%. General information about the client: Company name:bedroom.ua Location: Ukraine Project status: in progress Project duration: 3 months Case of PPC advertising for an online home textile store A network of multi-brand stores under the Bedroom brand has been successfully developing in Ukraine for 15 years. Here, customers are offered a wide range of various home textiles: bedding, pillows, blankets, rugs, towels, bathrobes and much more. A sophisticated customer will find in the catalog a wide variety of products from well-known brands: Karaca Home, Irya, Barine, Buldans, Penelope, Othello, Beverly Hills Polo Club, etc. The company has a network of retail stores in Kyiv, Dnipro, Krivoy Rog. It attracts consumers with excellent service, a variety of quality products, a flexible system of discounts for regular customers, and a high level of loyalty.
General information about the client Recently, the company's development strategy has been aimed at expanding sales through the Internet platform. It is planned to scale the business throughout Ukraine. In this regard, Bedroom turned to our company for the service of website promotion and setting up PPC advertising. Goals and objectives Our client’s main goal was to exp B2B Email List and its sales geography and increase its online presence. This became especially true during the pandemic era during several lockdowns when retail stores were closed. The main objectives were identified as follows: Goals and objectives Promotion using contextual advertising was beneficial to the client, since payment was charged only for the completed transaction. To achieve the goals, Google Ads marketing tools were chosen, which made it possible to accurately measure the final result and adjust the running advertising campaigns. Our solutions Our solutions We created a convenient structure for search campaigns using keywords At the first stage, we tried to match the display of advertisements with the needs of the target audience.
To do this, our specialists divided all the queries that were used in the work into several categories: commercial; brand queries (by manufacturer); informational; are common; competitive. In addition, semantics at the filter level was worked out. Clear structuring ensured the attraction of different audiences and increased traffic to the resource. This approach allowed us to flexibly regulate the budget and track the effectiveness of campaigns. We created a convenient structure for search campaigns using keywords To promote commercial requests and overcome competition in the niche, geo-dependent offers were divided into levels: Kyiv; million-plus cities; settlements where the warehouse and/or store were located; other regions. This allowed us to optimize promotion costs in different areas, refine requests for those cities where offline stores are located in order to attract consumers there.
General information about the client Recently, the company's development strategy has been aimed at expanding sales through the Internet platform. It is planned to scale the business throughout Ukraine. In this regard, Bedroom turned to our company for the service of website promotion and setting up PPC advertising. Goals and objectives Our client’s main goal was to exp B2B Email List and its sales geography and increase its online presence. This became especially true during the pandemic era during several lockdowns when retail stores were closed. The main objectives were identified as follows: Goals and objectives Promotion using contextual advertising was beneficial to the client, since payment was charged only for the completed transaction. To achieve the goals, Google Ads marketing tools were chosen, which made it possible to accurately measure the final result and adjust the running advertising campaigns. Our solutions Our solutions We created a convenient structure for search campaigns using keywords At the first stage, we tried to match the display of advertisements with the needs of the target audience.
To do this, our specialists divided all the queries that were used in the work into several categories: commercial; brand queries (by manufacturer); informational; are common; competitive. In addition, semantics at the filter level was worked out. Clear structuring ensured the attraction of different audiences and increased traffic to the resource. This approach allowed us to flexibly regulate the budget and track the effectiveness of campaigns. We created a convenient structure for search campaigns using keywords To promote commercial requests and overcome competition in the niche, geo-dependent offers were divided into levels: Kyiv; million-plus cities; settlements where the warehouse and/or store were located; other regions. This allowed us to optimize promotion costs in different areas, refine requests for those cities where offline stores are located in order to attract consumers there.